Search is no longer about ten blue links on a page. With the rise of Answer Engine Optimization (AEO), the way users find information has completely shifted.

Traditional SEO has always been about keywords, backlinks, and ranking higher in Google. But with the arrival of AI-driven search engines, the rules have changed. Enter AI SEO—the next evolution in optimization.

You’ve heard of SEO. You’re learning about AEO. But there’s a new player reshaping the digital landscape: Generative Engine Optimization (GEO).